KINTSUGI : The art of embracing imperfect

Cracked or broken things are often considered ugly and scarred. But we don’t think so.
We think flaws tell a beautiful and unforgettable story.

The No Memo brand was inspired by the Japanese story of the golden crack, Kintsugi, the art of previous scars. Kintsugi gives new life to broken pottery by repairing it using liquid gold and other metals.

Each break becomes part of the history of the object rather than something that should be hidden and hated.

Be a symbol of inspiration. Wear your heart on your sleeve. Embrace life’s cracks with all its imperfections.
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